Loading Events

« All Events

  • This event has passed.

Melbourne: Workshop: using values and frames to motivate change

3 August 2015 @ 9:00 am - 1:00 pm



Common Cause

Common Cause: using values and frames to motivate change 

Common Cause Australia

Monday, 3 August 2015 from 9:00 AM to 1:00 PM

Format: Half-day interactive workshop (+ optional afternoon session)
Date: 03 August 2015
Time: 9am – 1pm (optional afternoon session 2pm – 5pm)
Location: Uniting Church, 130 Little Collins Street, Melbourne

This half-day workshop is for those new to values and frames-based community engagement. We explore how values and frames work, why they matter, and what a values-based approach to community engagement means for individuals, organisations and movements seeking to create a more just, sustainable and democratic world.

What you’ll learn

What values are and how they work

How values connect to social and environmental attitudes and behaviours

How to engage intrinsic values in order to motivate action

How to craft more effective messages using values-based frames

How to incorporate values and frames into campaign planning

Who should attend

This is an introductory workshop suitable to communicators, campaigners, organisers and civil-society leaders interested in how to motivate deeper and more durable support for social and environmental issues. 

Note: Trying something new is easier with a buddy. We strongly recommend bringing along a colleague from your organisation and offer group discounts when booking two or more tickets. 


If you would like to attend the workshop, but are are unable to afford the fee, please contact us. Limited numbers of discounted tickets are available. 


Workshop participants are invited to attend an optional afternoon session in which the Common Cause approach will be applied to a new values-based campaign being developed by the Uniting Church. This will be an opportunity for participants to road-test their new knowledge and skills and see how they apply to campaign planning. Attendance at the afternoon session is optional and free. No RSVP is required.


What others have said…

“Enlightening, practical, empowering and backed by science – the workshop provides a fantastic grounding in values theory.”

“The Common Cause workshop and handbook have helped me to put into words what so many of us are already using intuitively in our work and making decisions by, we just didn’t have the language to describe it.”

“I really enjoyed learning about values; as a communications professional for an NGO I’m constantly strategising how to get the public on board with our campaigns. Usually I’d try to find the ‘roadblock’ and then communicate to dispel that idea, but I am keen to now experiment and speak to the values we want them to hold instead.”

“Excellent introduction to values messaging, which is new to me. Very exciting to learn how to tap into people’s better natures and very encouraging to know that people’s values can be shifted to be more compassionate – and now I feel I have the tools to do so!”

“It provides hope that ‘all is not lost’. It provided a framework within which I can see my organisation developing better communication tools, and knowing where to experiment in communication, use of values, framing etc.”



3 August 2015
9:00 am - 1:00 pm


Uniting Church
Lydiard St Sth
Ballarat, Victoria Australia
+ Google Map